Brand

Craft Beer Brewery,
Based In Sydney.

Bernie’s Brewing Co commisioned a brand identity for their exciting new brewery, with a particular emphasis on wanting to reclaim the vintage american craft beer brewery look and feel.

With Gluek’s as their brand direction/brief, a custom vintage signwriting typography was created with a particular emphasis on the form of the “B” and tail of the name Bernie’s.

The letterforms created within the main brandmark “Bernie’s” are connected all which adds a continuous flow. The colours choosen echo’s the American Red, White and Blue mindset cementing it’s positioning.

The following images show the executed custom drawn vintage typography and keg decal for their flagship “Pale Beer”.